This may be a strong way to start this series, but it’s better to rip the Band-Aid off at the start. Let’s be real. Going viral is a marketer’s dream. It’s what we seek in our work: attention. It’s the whole point of marketing.
After studying viral content, here’s what I’ve learned. Going viral isn’t a strategy; it happens when preparation meets the right moment. Yes, SEO, hashtags, keywords, or metadata may help, but there is a key part no one talks about. Everyone sees a different version of the internet, which means some may never notice your work. What does work is consistently creating and publishing quality content over time. That’s what we’ll cover in Marketing Tip #2: Marketing Is a Long-Term Game.
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